1. Quoted in the Mary Ellen Waller [Zuckerman], “Preferred Ladies Guides, 1890-1917” (Ph.D. diss., Columbia College or university, 1987), 154. [Come back to text]dos. J. Walter Thompson News Bulletin no. 21 (24 Oct 1916): 2. Carl Naether, Advertisements to Women (New york: Prentice-Hallway, 1928), thirty-five. [Come back to text]step 3. Nancy Stephenson interviews, Sidney Bernstein Files, J. Walter Thompson Ads Collection, Duke College or university Collection, Durham, North carolina [JWT]; Frances Maule, “The latest Woman Focus,” J. Walter Thompson Reports Bulletin no. 105 (, “Notes towards Founding,” 4, Advertising Feminine of the latest York, Inc. Papers, County Historic Community from Wisconsin, Madison, Wisconsin. [Return to text]5. Restroom Requisites 7 (August 1922): 41; 7 (December 1922): 7. [Go back to text message]6. Agnes Courtroom interview, JWT History-Women; Sam Meek estimate, Ruth Waldo document, Sidney Bernstein Documentation, JWT. [Come back to text]eight.Continue reading